This year, the security camera market is buzzing with activity. Not only is the shipment volume climbing steadily, but major brands are also showcasing innovative new products. So, in this dynamic market, which brands and products should we pay attention to? Let’s take a closer look at the latest trends in the global surveillance camera market for 2024.
Market Overview
According to the latest report from IDC, the global surveillance camera market shipped 31.53 million units in the first quarter of 2024, marking a 10.3% year-on-year increase. Behind this impressive figure is a growing consumer demand for home security and monitoring. The United States and China are undoubtedly the two main engines driving this market, accounting for 41.4% and 36.1% of global shipments, respectively.
Camera Brand Competition
In this market battle, Ezviz brand has taken the lead, securing the top spot in global shipments with an 8.5% year-on-year growth rate. Xiaomi is also making waves in the Central and Eastern European markets, thanks to its global strategy and extensive offline store presence. Lecai brand and Tapo are not far behind, achieving solid results in the Asia-Pacific, Western Europe, and North American regions.
Chinese Market Analyze
In the domestic market, smart home security cameras sales and revenue have both seen double-digit growth. Notably, the online market has surpassed the 50% mark, reaching 50.8%. This not only highlights the increasing importance of e-commerce channels but also reflects consumers’ desire for convenient shopping experiences.
Security Camera Trends
This year, the upgrade security camera trends focus on two aspects: intelligence and high definition. The integration of AI technology allows cameras to do more than just “see”; they can “understand.” Features like human tracking and baby cry detection make monitoring more intelligent and user-friendly. In terms of pixel quality, 5MP and 8MP IP cameras are becoming the new favorites, catering to consumer demands for clearer images.
Application Scenarios
As consumer needs diversify, the application scenarios for surveillance cameras are continually expanding. The share of outdoor surveillance cameras is approaching half, while cameras with specific monitoring functions, such as baby cry detection and pet recognition, are gaining popularity in the market.
Conclusion
Overall, the global surveillance camera market in 2024 is showing robust growth. In this era of intelligence and high definition, choosing the right surveillance camera can not only safeguard our home security but also enhance our convenience and smart living experience. With ongoing technological advancements, we can reasonably expect that future security cameras will become even “smarter” and more attuned to our needs.
